TheongoingSpringFestivalholidayhasblownatrumpetforthenation"stourismrecovery,whichiswitnessingarobustrebound,thankstooptimizedCOVID-19controlmeasures.

SouthwestChina"sSichuanprovincesaidthatasofTuesday,thefourthdayoftheseven-dayholiday,thenumberofvisitorstoits15attractionsrated5A—China"shighestranking—hadhitarecordhighforattendancesince2020.AsofWednesday,the15attractionssawayear-on-yearincreaseofabout48percentinthenumberoftravelers,whileticketrevenuewas64percenthigherthanduringthesameperiodlastyear.

Thenumberofvisitsreacheditscapacityatsomeoftheprovince"sattractions,includingMountEmei,famousforitsbreathtakingviews,andtheSanxingduiMuseum,whoseexhibitsshowcasethenation"sancientcivilization.

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AreportfromHubeiprovinceinCentralChinawasalsoencouraging.Accordingtotheprovince"sbureauofcultureandtourism,Hubeihadreceived17.62millionvisitsasof3pmonTuesday,ayear-on-yearincreaseof26percent.Tourism-relatedrevenuewasabout9.92billionyuan($1.46billion)duringthefourdays—33.83percentmorethaninthesameperiodlastyear.

FiguresfromtravelagenciesconfirmedtheboominthetourismmarketduringtheSpringFestivalholiday.Trip.comGroup,forexample,saidthathotels,homestaysandticketbookingsfortouristattractionsalloutperformedthosein2019-theyearbeforeCOVID-19hit—inthefirstfourdaysoftheholiday.Italsosaidthathomestaybookingsdoubledinthefirstfourdayscomparedwiththesameperiodlastyear,andsalesofticketsforattractionsrose50percentyear-on-year.

Attheholiday"shalfwaypoint,travelersbeganplanningtheirreturntrips.TravelportalQunarsaidthatmostofitsuserssettheirreturntripsforbetweenThursdayandJan31,andthemarketwillseeareturn-travelpeakonFriday—thelastdayoftheholiday.

GuoLechun,deputydirectorofQunar"sbigdataacademy,saidthatthenumberofreturningtravelerswillsurgecomparedwiththatoftheearlyperiodoftheSpringFestivaltravelrush,whichstartedonJan7andwillendonFeb15.

"Weestimatethatthepassengervolumeoftheyear"sSpringFestivaltravelrushwillrecoverto80percentofthatin2019,whichisagoodstartforthisyear"stourismindustry,"hesaid.

EarlyonMonday,theMinistryofCultureandTourismreleasedanoticeremindingtravelerstoprotecttheirsafetyandhealthduringholidaytrips.Theministrysaidpeopleshouldnotgotodangerousareassuchasriverbanksandtheedgesofcliffs,aswellasoff-limitsplaceswheresafetyandsecuritycannotbeguaranteed.

Travelerswerealsoencouragedtoconsidertheirownhealthconditionwhenparticipatinginhigh-riskrecreationalactivities,andtopreparemasksandotheranti-COVIDsupplies.

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