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      • 您當前的位置: 首頁-資訊-詳情

        實時焦點:'Silver' economy grows with aging population

        2023-01-26 20:19:27來源:China
        SomeseniorcitizensuseexerciseequipmentataparkinBeijing.[PHOTObyZOUHONG/CHINADAILY]

        Businessesfindopportunitiesingivingseniorsmoremeaningfullives


        (資料圖)

        Aftersayinggoodbyetohergrandchildattheschoolgates,HuChunmeistartedtothinkofwaystopasstheday.

        HumigratedfromherhomevillageinHubeiprovincetoBeijingtohelpherdaughterwithchild-rearingabouteightyearsago.SincehergranddaughterstartedschoolinAugust,sheknewshehadtoadjusttoanewroutine.

        "It"smuchharderthanIthought.Itriedguangchangwu—astyleofdancingasagroupinpublic—withfriendsImetinthecommunity,goingouttorestaurantsandlearningcalligraphy…butgotboredverysoon.IeventhoughtoffindingajobbutallIcoulddowascleaningandrecyclingbottles,"shesaid.

        Huisnotaloneinattemptingtofindmeaningintheirretirementlife.Asthegroupwithprobablythemostdisposableincomewithouthousingoreducationpressures,seniors"demandforaqualitylifeissupportingtherapiddevelopmentofthe"silver"economy.

        AccordingtotheMinistryofCivilAffairs,bytheendof2021,therewere267millionpeopleaged60orabove,accountingfor18.9percentofthetotalpopulation.

        LiBanghua,deputyheadoftheministry"snursingservicesdepartment,saidatanewsconferencethatthetotalpopulationofthoseaged60andaboveislikelytosurpass300millionbytheendof2025,accountingformorethan20percentofthetotalpopulation.

        "Developingtheelderlyserviceindustryisgrowingtobeanimportantwaytocopewiththeagingpopulation,"hesaid.

        Thegrowinggroupisalsopossessingincreasingspendingpower.AreportbyconsultancyiiMediashowedthatin2021,themarketsizeoftheelderlycareindustryreached8.8trillionyuan($1.3trillion),ayear-on-yeargrowthof22.3percent,andthemarketsizeisexpectedtoreach12trillionyuanin2023.

        Thegovernmenthasalsorolledoutaseriesofmeasurestosupporttheelderlycaresector.TheMinistryofCivilAffairsandtheMinistryofFinancehavearrangedatotalof1.1billionyuantosupport42regionsinbuildingin-houseseniorcarebedsandprovidinghome-basedservicesfordisabledelderlypeopleandthosewithfinancialdifficulties.

        The"in-houseseniorcarebeds"referstoamechanismthatthegovernmenthasbeenpromoting,throughwhichseniorscanenjoyprofessionalnursingandhealthmonitoringservicesathomethesamewaytheywouldinanursinghome.

        AnemployeedemonstrateshowtooperateanAI-enabledrobotatanelderlycareservicecenterinHefei,Anhuiprovince.[Photo/Xinhua]

        "Comparedwiththepast,anincreasingnumberofseniorstodayarestartingtoembraceavarietyofrecreationalactivitiesandarefamiliarwiththeinternet.Manyofthemarealsochangingtheirviewfromsavingmoretopayingmoretoenjoylife,whichisanimportantdriverofrelevantbusinessgrowth,"saidDuanMingjie,founderandCEOofAgeClub,aconsultingandincubationserviceplatformfocusingonseniorcarebusinesses.

        Justrecently,agroupof16retiredpeoplewashavingfuntravelingtoHengdianWorldStudios,oneoftheworld"slargeststudioslocatedinZhejiangprovince,toshoota"film"thatreplicatesclassicscenesofapopularTVshowcalledEmpressesinthePalace.

        Thegroupofpeople,withanaverageageof62,weredressedinQingDynastyclothing,woredelicatemakeup,andtriedtoperformlikeprofessionalactorsandactresseswithvividfacialexpressionsandvoices.

        The"film"soonwentviralacrosssocialmediaplatformsandbecameamongthetop10trendytopicsonWeibo.

        Inthe"BehindtheScenes"video,participantswereexcitedabouttheexperience,sayingithelpstoachievethedreamofactingthattheyhadsincetheywereteenagers.Theactingexperiencecostthemanaverageof4,000yuanperperson.

        BaiYun,oneoftheparticipants,saidthatshewishestotryanythingnewandinteresting.Uponhearingabouttheactivity,Bairegisteredwithouthesitation."IhaddreamsofbeinganactresssinceIwasateenagerbutendedupworkinginanofficeforhalfmylife."

        ShealsolearnedtowalkthecatwalkandwenttoShanghaiFashionWeek."Ijustwanttobeadelicatewomanandagegracefully."

        Althoughsomenetizenspointedoutthattheparticipantsstillcouldn"thidetheirnervousnessinfrontofthecamera,hadaccentsinreadingthelinesandslightlystiffmovements,theylookedenergeticandappearedtoenjoytheshooting,whichmakesitquitetouching.

        PengKai,directoroftheShanghaiRuichiFashionClubandalsotheorganizeroftheactivity,saidhecameupwiththeideatohelpseniorsachievetheirdreams."It"spossibletobecoolinone"s60sor70s,"Pengsaid.

        InSeptember,Ruichialsoorganizedateamofover40seniorstowalkinarunwayshowatShanghaiFashionWeek.

        Duansaidthattheseniorcaresectorisseeinganincreasingnumberofcompaniesdevelopbusinessesrelevanttocultureandentertainment,whileinthepast,themajorityofbusinessesinthesectorfocusedonnursing.

        "Withthepenetrationrateoftheinternetconstantlyincreasingamongtheelderly,agrowingnumberofseniorsareexposedtolargeamountsofinformationnow.Manyofthemfollowthetrends,arewillingtoembracechangesandareopen-minded,andhavegreatpotentialforconsumption.Areassuchasconsumerproductsforseniors,entertainment,servicesandhealthmanagementareseeingabigopportunityfordevelopment,"Duansaid.

        HesaidthatagrowingnumberofcompaniesarespecializinginbusinesssectorsthatlaunchproductsandservicesfortheelderlyandmorestartupsfocusontheareadespitetheCOVID-19challengesinthepastthreeyears.

        InJuly,AlibabacooperatedwiththeChinaAssociationofGerontologyandGeriatricstoestablisharesearchlabthatfocusesonthesilvereconomytopromoteanupgradeinseniorconsumptionandexplorethepotentialtodevelopavarietyofrelevantbusinesses.

        SuBochuan,directorofpublicaffairs,saidthatonAlibaba"se-commerceplatforms,thetotalnumberofconsumersovertheageof50hasreachedabout100million."Ourfocusofbusinessesincludeapparel,homecare,homeappliances,healthcareandfood."

        "Fromtheconsumptiontrendweobservedthroughourplatform,wefoundthatthesupplygrowthofsenior-friendlybathroomfixturesandfurniturefarexceedsthegrowthrateofothercategories.Alibabahasestablishedateamtograspthebusinessopportunityinthesector,"Susaid.

        HomeappliancebrandssuchasMideaGroup,HaierandXiaomiarealsosteppingupeffortstodeveloptechnology-embeddedproductsthatcanmakeseniorlifeeasierandmorecomfortable,suchasasuiteofsmartbathroomswithvoicecontrol,anemergencycallbuttononthefloorincaseofemergenciesandautomaticallyadjusteddesignstoensureproperwatertemperaturesandlight.

        Companiesarealsorampingupeffortsinthegamingsector.Recently,Jubensha,ascriptedrole-playinggamethatispopularamongyoungsters,isgainingincreasingfavoramongtheelderly.

        The173NetworkGroup,agameproducertargetedatseniors,haslaunchedaseriesofJubenshagames,whosebackgroundsarefilmsthatwerepopularamongtheelderly.

        "Thegameswerepopularamongtheusers.Theylikeitwhenwecallthem"elderlyyoungsters"insteadofseniors.Theyareveryopenaboutnewthingsandeagertotrydifferentrecreationalactivities,"saidYeKejia,CEOofthecompany.

        "Wefoundthatanimportantdriverofseniorconsumptionisthattheyneedcompanionshipandwaystoexpandtheirsociallives.Agameisaverygoodwaytoachievethatgoal,"Yesaid.

        Yesaidthecompanyalsohastrainingservicesthatteachtheelderlytobecomegamehosts."Wefoundthatmanymiddle-agedandelderlypeopleareverywillingtogobacktoworkinfearoffindingthemselves"useless"tofamilyandsociety.Welaunchedsuchtraininginhopesthattheycanbothfindmeaningintheirretirementlifeandalsohavefun."

        Ifyouhaveanyproblemswiththisarticle,pleasecontactusatapp@chinadaily.com.cnandwe"llimmediatelygetbacktoyou.

        標簽: llimmediatelygetbacktoyou Manyofthemarealsochangingth

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