PeopletakeanighttourattheConfuciusTempleResortinNanjing,eastChina"sJiangsuprovince,Jan.8,2023.(People"sDailyOnline/FangDongxu)

China,themostpromisingconsumptionmarketintheworld,isseeingadramaticriseinthecultureandtourismsectorastheChineseNewYear,themostimportantfestivaloftheyearforChinesepeople,approaches.

Thedemandforculturalandtourismproductsisincreasingatanacceleratedrate,boostingconfidenceintherecoveryoftheindustryandguidingitsinnovativedevelopment.

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"TherearemoreandmorevisitorscomingtoSanya.Ireceivedthreebatchesoftouriststhismorningalone,"saidWangYu,whoworksinthetourismindustryinSanya,southChina"sHainanprovince.

AccordingtostatisticsreleasedbySanyaPhoenixInternationalAirport,theairporthandled929,000passengersinthefirst15daysofJanuarythisyear,up15.3percentyearonyear.

Areportontourismconsumptionduringthe2023ChineseNewYear,orSpringFestival,issuedbyTongchengTravel,amarketleaderinChina"sonlinetravelindustry,saidtherehasbeenasignificantriseintravelingdemandduringtheChineseNewYearperiodthisyear,especiallyformedium-andlong-distancetrips.

TheSpringFestivaltravelrushofficiallystartedonJan.7.ThenumberofticketordersreceivedbyTongchengTravelfortrainsdepartingontheChineseNewYear"sEveandadaybeforesurged31percentfromayearago,rankingfirstinthepastthreeyears.BetweenJan.1and8,theconsultationvolumeforlong-distancetravelproductsscheduledfortheSpringFestivalvacationincreasednearly20-fold.Besides,thesearchvolumeforhotdestinations,suchasXishuangbanna,ChangbaiMountain,Sanya,andXiamen,morethandoubledfromayearago.

Touristsposeforpicturesatamiaohui,literallyatemplegatheringortemplefair,inXiangyang,centralChina"sHubeiprovince,Jan.18,2023.(People"sDailyOnline/YangDong)

Theper-customertransactionoftravelproductsscheduledfortheSpringFestivalperiodhasincreasedbyover70percentfromayearago,andthenumbersofhotelandtouristsiteticketbookingshaveincreasedbynearly20percent,saidAlibaba"stravelportalFeizhu.Thereisalsoasignificantriseinthedistanceanddurationoftripsaswellasthenumberoftravelcompanions,accordingtoFeizhu.Besides,thebookingsforhigh-endhotelsalsoimprovedbynearly30percent,andthoseforruralB&Bsincreasedbyover100percent.

LiDonghan,ownerofaB&BhotelinDali,southwestChina"sYunnanprovince,toldPeople"sDailythatallroomshadalreadybeenbookedfortheSpringFestivalperiod.ThemanhascooperatedwithlocalfarmerstoselllocalspecialtiesandartwareathisB&B.

"Therearearound7,000B&BhotelsinDali.AlargeportionoftheroomshavebeenbookedfortheperiodfromnowtotheSpringFestivalvacation,andthefigureisover90percentinsomehigh-endB&Bhotels,"saidLiHaizhong,headofthehomestayassociationofDali.

InatheaterneartheEmperorQinshihuang"sMausoleumSiteMuseuminLintongdistrict,Xi"an,northwestChina"sShaanxiprovince,ashowabouttherenownedTerracottaWarriorsischasedafternowadays.

QiaoLida,whomanagesaffairsfortheshow,toldPeople"sDailythattheshowwasfirststagedattheendof2022andhasplayedtoafullhousealmosteverytime."Tomeetthedemandfortourists,we"llforthefirsttimekeepplayingtheshowduringtheSpringFestival,"Qiaosaid.

YachtssailonseainSanya,southChina"sHainanprovince,Jan.13,2023.(People"sDailyOnline/YeLongbin)

ThedemandforcultureandtourismconsumptioninChinaisupgradingthankstotheacceleratedintegrationofthecultureandtourismsectorsandtheconstantdevelopmentofthemarket.Marketentitiesonthesupplysidearecloselyfollowingthenewtrendoftheconsumptionupgradingtooffernewandhigher-qualityproductsandservicesthatbettermeetthedemandoftourists.

"IneverthoughtthatIcouldvisittheWeishanLaketouristsiteforfree,"saidLiXu,auniversitystudentfromJining,eastChina"sShandongprovince.Thetouristsiteoffered10,000freeticketsforuniversitystudentsreturningtothecityduringthewintervacation,andisstagingaseriesofsplendidactivitiessuchasfireworksshowsandlanternfairs.

LocalauthoritiesacrossChinahaverolledoutpoliciestosupporttherecoveryandexpansionofcultureandtourismconsumption.

Shanxiprovince"scultureandtourismdepartmentrecentlyunveiledalistoftouristsitesthatofferticketdiscountsrangingfrom20percentto90percent.Atotalof106siteswereonthelist.

ThetourismauthoritiesinsouthwestChina"sGuizhouprovincesaidtouristsvisitingtheprovincebetweenDec.16,2022andFeb.28,2023canenjoyfreeticketsoftouristattractions,aswellas50percentdiscountsonexpresswaytollsandhotelexpenses.

AnofficialwiththeMinistryofCultureandTourismsaidnewpolicieswillbelaunchedtofurtherrelievetourismenterprises"burden,boostthetourismindustry,andpromoteconsumption,soastovitalizetheindustry"sconfidenceandmakeitmoreenergetic.